BLC Business Librarianship Speaker Series: How to research what doesn't exist (yet): a hands-on workshop for librarians supporting local entrepreneurs

Friday, December 10, 2021 - 10:00am to 11:00am

This active learning workshop will consider the scenario of a New England-area entrepreneur opening a business for a local market.Participants will cover four common research needs of entrepreneurs:•industry identification and analysis, •market identification and sizing, •competitive intelligence, and •financial benchmarking. The workshop will focus on free resources, including annual Census demographic and industry data, but will also incorporate a few well-known commercial databases such as DataAxle and SimplyAnalytics.

Register Here!

About the Presenter:

Steve Cramer is the entrepreneurship librarian for UNC Greensboro, an urban, social mobility campus at which social entrepreneurship and cross-campus (ex. arts) entrepreneurship are particularly popular. He also serves as a Coleman Fellow for Entrepreneurship Education and a co-chair of the Entrepreneurship and Libraries Conference.





About the BLC Business Librarianship Speaker Series:

The Business Series is organized by Business COI member Alison Messier (UMass Amherst) and Co-Chairs Edward Junhao Lim (UConn) and Wendy Pothier (UNH), with financial support from the BLC Innovation Fund. To see the full list of presenters and topics, visit the Series webpage.