Storytelling has been happening for over a century in libraries, but its applications are too often presumed to be narrowly focused on serving children. The skills involved in navigating a dynamic exchange between teller, audience, and story are applicable to the most pressing problems facing libraries and librarians in the 21st century, those of communicating our knowledge and value. This talk will feature storytelling insights based on over 40 interviews from the Storytelling @ Work project, and combining insights from librarians with those from storytelling applications in advancement and fundraising. Participants will leave with narrative structures for building informative and emotionally compelling stories from their own knowledge and experience to communicate their value.

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This webinar is offered to staff at BLC member libraries as part of the pilot Professional Development Alliance. To learn more about the Alliance, and to see all available webinars, please visit the Professional Development Alliance Pilot Project page.