Tuesday, May 20, 2025
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10:00 a.m. - 12:00 p.m.
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Online (Zoom)
Or How to Shine a Spotlight on the Library’s Best Kept Secret
Join us for an interactive workshop that aims to equip resource sharing staff with the methodologies of marketing and the inspiration needed to plan and create engaging promotions in alignment with their organizations’ overall goals and marketing strategy. We'll also share some of our past promotional campaigns to inspire your creativity to develop engaging and attention-grabbing promotions that address the issues that patrons need to know to effectively use resource sharing and align with your library's marketing strategy.
Understand the Basics of Marketing:
- Participants will be able to define key marketing terms and concepts.
- Participants will learn the principles of creating a marketing plan.
- Participants will gain knowledge of digital marketing tools and platforms to enhance the visual appeal of marketing graphics.
Develop Effective Marketing Strategies:
- Participants will explore various marketing channels and tactics suitable for resource sharing services.
- Participants will learn to create compelling messages that resonate with their target audiences.
- Participants will learn the importance of using social media to reach their users
Measure and Evaluate Marketing Efforts:
- Participants will learn methods for tracking and analyzing the effectiveness of marketing campaigns.
Create a Marketing Action Plan:
- Participants will learn to create a marketing action plan tailored to their needs and goals.
- Participants will learn to set realistic and measurable objectives for their marketing efforts.
