Wednesday, March 5, 2025   |   11:00 a.m. - 12:00 p.m.   |  

Please join us to reflect on how, in the worldwide academic and research community, we can be more effective in engaging stakeholders in doing things differently. Whether it’s publishing online rather than in print, or investing in open infrastructure, or engaging with a data repository, or one of many more initiatives to improve the state of scholarly communication, the speakers will argue that marketing – which draws skepticism from many corners in our community – can increase the impact of every initiative and lead to sustained behaviour change. This webinar will explore how marketing has been adapted to serve the public and academic sectors, opportunities to better leverage marketing strategies in scholarly communication, and ways to work smarter today.

The program will be moderated by Jennifer Gibson of Dryad.

Learn more here.